Pinterest is by far the best time suck I have ever stumbled upon. Almost every night I pin recipes I may never make, look at pictures of places I’ll most likely never visit and browse through beauty tips I would never have the guts to try, but regardless of that, I’m completely obsessed. With that said, I dropped in to discuss a few tips on how I believe businesses can cash in on this new social media craze.
Make sure you belong
Before any business attempts to implement their brand on Pinterest, they first must make sure they are a good fit for the core demographic made up of mainly women between the ages of 25-44 (check out this great infographic from Mashable). Since the site caters to those heavy into cooking, décor and do-it-yourself crafts, a company that sells auto parts most likely won’t fair well in the pinning game.
Don’t over sell yourself
It is important for a business to get their unique selling points across to their desired end user without over-promoting themselves. At this moment, Pinterest is a quiet refuge from other more brand saturated social media platforms.
Use other social media platforms to feed Pinterest
While browsing pins and boards galore, make sure to share what you are pinning to your Facebook and Twitter accounts. This feature will allow more of your loyal brand advocates to get the word out.
Be an active pinner
Make sure you are liking pins and re-pinning those that relate to your business in order to gain followers and start conversation.