There’s a ton of buzz going on around our industry about Responsive Design. Responsive is the practice of creating one product, one solution for many different users equipped with many different devices, having the common goal of viewing one simultaneous product, with one like-minded experience.
We made a conscious decision to build our blog in a responsive design format. While it makes the architecture and programming more time-consuming, it made sure that we thought through how our users would be reading and sharing content from our site – and what would make this easy for them.
Before designing our blog, we aggregated previous analytics and did our own goal-setting. This process made it clear that most of our users would be visiting our blog via social media outlets such as Twitter, Facebook, and email on mobile devices.
This meant that we needed the blog elements to shift in prominence and location according to a user’s need and preferences, which change from device to device.
And that is the key to Responsive Design. The user sets the terms of the engagement; you respond to their needs.
How might your company use responsive design? Could your product development, website or even sales process become responsive?