6 Point Creative

Where Great Brands Find Fulfillment

  • Our Process

    With Six-Point, you get the benefit of great creative talent coupled with experienced strategists. We bring a disciplined approach to creative development, allowing our clients to feel confident that we understand their business, goals and unique voice. And we get the results to confirm their suspicions.

    Our work for many clients starts with a plan. One document, organized by objectives, that details everything: what, why, when, who and how much. This plan lets our clients develop budgets, focus activity and measure success – and it allows us to concentrate on producing great work that works.

    Business to Business // Industrial

     

    Non-Profit

     

    Consumer // Retail

     
  • Farm Credit East

    With $4.3 billion in loans to capitalize agricultural businesses, Farm Credit East is the #1 financial services cooperative in the Northeast. Formerly First Pioneer Farm Credit, it merged with another Farm Credit cooperative, and needed to reassure its customers that the personal service and expertise had not changed.

    Farm Credit East and the Six-Point team developed a successful ad campaign to help establish the Farm Credit East name in the minds of customers and prospects. The campaign took first place for print advertising in the national Cooperative Communicators Association awards, and received accolades from field staff and customers alike.

    Key services

    • Advertising campaign development
    • Annual reports
    • Brand development
    • Brochures
    • Direct mail
    • Statement stuffers
    • Tradeshow support
  • Kaman Industrial Technologies

    With annual sales of $832 million, Kaman Industrial Technologies is one of the top 20 go-to industrial distributors. While the company’s focus is on high-end national brands, a second strategy was needed to attract new customers looking for an opening price point.

    To do this, Kaman created a “house brand” – ReliaMark – to provide a limited, value-oriented offering for standard-duty applications. Six-Point advanced the program forward by providing a brand launch plan, packaging and product color specifications, a brand standards manual, website and much more. Following a successful launch, ReliaMark sales exceeded expectations and the brand continues to expand.

    Key services

    • Brand development
    • Brand strategy and communications planning
    • Brochures
    • Direct mail
    • Media buying
    • Product launch plans
    • Packaging development
    • Tradeshow support
    • Website development
  • HAPHousing

    The largest developer of affordable housing in the region, HAPHousing was finding that its expertise was not widely known outside key stakeholders.

    The Six-Point team worked with HAPHousing to further develop, promote and extend its brand through symposiums, development events and outreach, marketing materials, a targeted web presence, and more.

    Key services

    • Annual meeting and event support
    • Annual report writing and design
    • Brand development
    • Brand strategy and communications planning
    • Development campaign support
    • Marketing material creation
    • Translation services
  • Springfield Public Forum

    One of the last remaining free Public Forums in the nation, the Springfield Public Forum has a 76-year history of providing quality programming and unparalled access. But changing funding sources and an increasing need to document impact meant that they need to make sure that they continued to evolve their brand.

    The Six-Point team worked with the Forum staff and board of directors to evolve the brand identity and communications over a period of several years to become more relevant and appealing to a younger demographic. Audience attendance and diversity increased, and membership and sponsorship numbers continue to climb.

    • Brand strategy and communications planning
    • Event support
    • Logo redesign
    • Outdoor advertising
    • Print materials
    • Social media strategy
    • Website design
  • Hyde Tools

    A manufacturer with a long history of quality was feeling pressure from overseas imports. A reinvigoration of the HYDE brand was necessary in order to compete.

    The Six-Point team worked with HYDE not only to re-establish the brand, but also to increase overall brand share in key categories. With strategic advertising campaigns, product redesign, packaging redesign, tradeshow support and public relations initiatives, the HYDE brand share doubled and continues to climb.

    Key services

    • Brand development
    • Brand strategy and communications planning
    • Catalogs and other print media
    • Media buying
    • Public relations
    • Packaging and point-of-purchase
    • Tradeshow support
  • Bay Path College

    Bay Path College has been a leader in career-focused women’s education since its founding in 1897, and was looking to extend the reputation of its brick and mortar institution to a new online degree completion program for women.

    The Six-Point team worked with Bay Path to develop a integrated launch campaign for the new program that included a targeted microsite, Facebook and Google advertising, billboards, radio and print advertising. Within only three months, Bay Path had exceeded its admissions goals for the first class.

    Key services

    • Ad creative
    • Marketing communications planning
    • Media buying
    • Pay-per-click ad campaign
    • Public relations
    • Web development
    • Web analytics reporting