Bates wanted a high-end print piece to send to prospects for their leadership development programs. As our first project with this client, we saw the opportunity to showcase a streamlined brand identity and create a sophisticated and elevated product. The box included foil stamping, a soft-touch finish, magnetic flap, and several internal pockets for customizable collateral.
We also developed a services brochure with tiered sheets that described their various programs. As programs were added or phased out, sheets could easily be replaced, dropped, or added, giving the die-cut shell a much longer shelf life.