O’Connell Care at Home

Brand Development

  • Branding
  • Copywriting
  • Web Design

O’Connell Care at Home was a well-established home care agency when they came to us for further brand development. We gave their logo a more modern feel, introduced a new color palette, and included a wallpaper graphic in their materials that all made their brand feel warmer and more welcoming, just like their staff. As usual, we started our work with industry research and extensive interviews at every level of their company. The resulting messaging challenged the platitudes common to the industry, and focused on the realities — and possibilities — of providing care for people as they age.