When you lead a family business, you often come to a fork in the road.
You run a successful family business.
You know it could be more.
It’s time to own your potential.
It’s time to blaze a new path.
- Perhaps you’re looking at a new, high-stakes opportunity – scaling; a new market, product, merger or acquisition; getting your business ready to sell. You need confidence to make the most of this next move while protecting what you have built.
- Or you’ve hit a plateau. You feel like a “best kept secret,” and you know you need to evolve, but you are just stuck.
- Or maybe you’ve been heavily invested in the behind-the-scenes operations, people, or R&D. Now you need to make sure that your reputation matches the quality and scale of your offerings.
How do you unlock the next level of success without risking your relationships and reputation?
Sweet Grass Dairy
2nd Generation
Founded in 2000
The challenge – and beauty – of running a family business is… you can be a trailblazer.
You’re not answerable to stakeholders. You can do business in a fundamentally different way.
But for family business owners, opportunities are higher-risk. Your family’s future and reputation are at stake. You have a responsibility to your legacy.
You need to forge a new path and yet you need to tread lightly to safeguard your relationships and loyalties. You need to keep your heart.
At Six-Point, we guide family businesses
from stuck to sustainable.
We help you honor the past
and move forward with confidence.
Because you need a guide who has been where you are, and done what you want to do. You need someone who’ll help you decide what to keep and what to change. You need a strategist with empathy and expertise.
The Brand Strategy Workshops
We’ll work with you and your team to create four remote or in-person sessions customized for your company’s specific evolution point, opportunities and challenges.
- Identify what your brand strategy looks like right now, what’s working, and what you want to keep.
- Figure out the opportunities in front of you, where you want to go, and what success will look like.
- Clarify the value you provide and how that connects with the value your customers are searching for.
- Prioritize marketing opportunities and decide where best to focus your energy and budget to communicate your message to your target audience.
- Get buy-in from key stakeholders so they are excited to deliver your vision and plan.
- Bring it all together into a road map with 30, 60, and 90-day action plans. Review your next steps to identify what you already have in place to execute your road map effectively and how to fill any gaps in expertise, information or training.
Threshold Visitor Management
2nd Generation
Founded in 1961
At Six-Point, we specialize in building smart brand strategies that fuel family business success.
We Understand
- Family businesses are trailblazers. You don’t take the easiest route. You choose the solutions that are right for you, both now and for the future.
- Success looks different for family businesses. It’s so much more than the bottom line.
- Your responsibility to safeguard the heart of your business and build your legacy for the generations to come.
- The honor and privilege of working with family – and the specific stresses this can cause.
Honor the past.
Safeguard your relationships.
Build on your legacy for the next generation.
THREE STEPS TO WORK WITH US
Jump on a call
Together we’ll figure out if The Brand Accelerator System is a fit for you. If not, we’ll refer you to experts who can help. If it is, we’ll arrange to do a deep dive diagnostic into your specific opportunities, challenges and goals.
Your Brand
Strategy Workshop
You and your team will get a customized workshop delivered in-person or remotely over 4 sessions. We start with what’s working right now, and identify opportunities for growth.
Take action!
You’ll leave with clear action steps for the next 90 days, an overarching strategy, and messaging you can use right away. That might be everything you need. Or you might opt for continued support.
How's Your Brand Strategy?
Answer nine questions and you’ll receive a quick video outlining your specific opportunities and areas for developing brand clarity and growth.
Meghan Lynch, co-founder and CEO
ABOUT US
When a business hits a growth plateau or embarks on a new opportunity, there’s often a fear that one wrong move could put the entire operation at risk.
For a family business, the stakes are even higher. You have a responsibility to honor the generations who have gone before you. You want to build on the legacy for the generations to come.
We developed the Brand Accelerator System specifically to meet the needs of family businesses.
We help you tackle opportunities and challenges by asking and answering critical strategic questions. Together, we assemble an action plan and empower your team to accomplish your objectives.
This means you can move forward with clarity and confidence, strengthen your existing customer relationships and build value in your brand.
“If you feel like the issues you have right now are too big, they’re unsolvable, you’ll never get the team to rally around, this is NOT true. In four sessions, we’ll have that figured out. You’ll be confident in your next steps. You’ll have a team that is excited to move things forward. You’ll have an action plan for sustainable growth.”
Meghan Lynch
CEO and Co-Founder, Six-Point
Our Clients
