Brand Thinking
Categories ▼
Capturing, Branding, and Celebrating Internal Culture
Articulating an internal culture brand for your employees is no easy feat, but there are a few steps you can take to make it a lot more effective. Most importantly, it is critical to do the deep work of clarifying your values and the supporting stories and...
Two Trailblazing Lessons From Patagonia
Many business leaders that I work alongside have long referred to Patagonia as an aspirational example… a family-owned company that is run on its values, and known for this in a way that connects with consumers; its actual authenticity makes it enormously...
Three Ways You’re Burning Out Your Marketing Managers
Our team interviewed marketing managers of family businesses in a wide range of industries. We learned that many of them were feeling burned out from entirely avoidable situations. By offering clarity, focus, and professional development, leaders of family...
Power of Relationships in Family Business
Family businesses often excel at relationships, a super power which allows them to challenge the goliaths in their industries. While this may leave them vulnerable to the intrusion of lifechanging moments, it also is a powerful way to motivate employees and...
Tips for when you need to pivot strategy
Is your marketing plan underperforming? Here are three tips on how to make a mid-year pivot. It’s halfway through the year, and hopefully, you and your team are taking some time to step back, review goals for the year, and your progress to date. With so much...
Business Target Market: How Confident Are You?
Leaders of family businesses need confidence to answer critical questions surrounding their brand and company positioning. Lack of confidence often means that important decisions are not being made, and the brand will immediately begin to falter. In most cases,...
413.216.6441 / PO Box 330, East Longmeadow, MA 01028