Brand Thinking



Here’s Why Family Businesses Need Branding

Many family businesses mistakenly confuse branding with marketing and think it's not needed. However, once Meghan explains it's about reputation, they quickly understand its value. This often requires older leaders to adopt a new mindset that focuses on new opportunities and becoming more entrepreneurial.

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Summer school on the farm

Family businesses, or any business with a long legacy, can feel stuck. Being clear about what you won’t change can give ideas about where you can find opportunities for innovation. Thinking creatively about the competition and listening deeply to customers can also be sources of ideas to remain relevant and viable as the business and market evolve.

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