Brand Thinking

I was having some severe writer’s block this week until I had an unexpectedly lovely chat with Steven Wolgemuth, author of The Crucial 12, an award-winning marketing book that unpacks what leaders need to successfully direct effective marketing efforts. Steve and I...

Jessica and Jeremy Little are second-generation owners of Sweet Grass Dairy, an artisan cheese-making company located in Southwest Georgia. The milk for their cheese is sourced from her family’s fifth-generation dairy farm, which raises barn-free cows grazing on...

Dora Herrera is the president of Yuca’s Restaurants, which her mom, Socorro Herrera (affectionately known to longtime customers as “Mama”), opened the stand in 1976 with her husband, Jaime, to share a taste of her home-style Yucatán cooking. The restaurant has...

Stephanie Stuckey is on a mission to revive her family’s brand. Started by her grandfather, W.S. “Sylvester” Stuckey, Sr. founded Stuckey’s as a roadside pecan stand along Highway 23 in Eastman, GA. Stuckey’s eventually became a roadside empire with its peak in the...

Shobha Patel is the founder of Gharana Foods, a manufacturer of authentic ethnic snacks that focuses on premium, clean label snacks with no artificial colors, flavors, or preservatives. ​​She started Gharana Foods with just one snack – chakri – making it in her...