Brand Thinking
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Trailblazers Wanted
Half of all businesses fail within the first five years. In order to have a business that endures for decades, you have to inspire people with what you build, and create something with the potential to grow and evolve. This requires the ability and courage to define success in new ways, and to blaze new trails to achieve it.
Can Love Be a Brand Strategy?
“Love” can be an uncomfortable word in business, but humans crave connection, respect, and a sense of purpose, and many family businesses excel at providing these. Businesses have the opportunity to put their acts of love and respect for their customers and employees at the center of their messaging, and create exponential value for their customers, and themselves.
The Connections We Make
Studies show that relationships are the most important factor in determining an individual’s happiness, and contribute to both health and longevity. Could this be true in business too? Family enterprises that prioritize relationships and connection have a unique competitive advantage.
Branding the Family Business, Enterprising Families Podcast
Tsitsi Mutendi of Enterprising Families Podcast, interviewed Six-Point's CEO, Meghan Lynch, about branding the family business. Tsitsi Mutendi offers an in-depth look at the everyday issues that affect Family Businesses and Family Enterprises, focusing on...
Cleaning the Mirror with Coltrane
John Coltrane was an incredibly hardworking jazz musician, driven by the creative process to continue to become a better saxophonist and leader, and to capture more emotion and truth in his music. His drive for challenge and excellence is a reminder that there is...
Capturing, Branding, and Celebrating Internal Culture
Articulating an internal culture brand for your employees is no easy feat, but there are a few steps you can take to make it a lot more effective. Most importantly, it is critical to do the deep work of clarifying your values and the supporting stories and...
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