Brand Thinking
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The Connections We Make
Studies show that relationships are the most important factor in determining an individual’s happiness, and contribute to both health and longevity. Could this be true in business too? Family enterprises that prioritize relationships and connection have a unique competitive advantage.
Branding the Family Business, Enterprising Families Podcast
Tsitsi Mutendi of Enterprising Families Podcast, interviewed Six-Point's CEO, Meghan Lynch, about branding the family business. Tsitsi Mutendi offers an in-depth look at the everyday issues that affect Family Businesses and Family Enterprises, focusing on...
Cleaning the Mirror with Coltrane
John Coltrane was an incredibly hardworking jazz musician, driven by the creative process to continue to become a better saxophonist and leader, and to capture more emotion and truth in his music. His drive for challenge and excellence is a reminder that there is...
Capturing, Branding, and Celebrating Internal Culture
Articulating an internal culture brand for your employees is no easy feat, but there are a few steps you can take to make it a lot more effective. Most importantly, it is critical to do the deep work of clarifying your values and the supporting stories and...
Two Trailblazing Lessons From Patagonia
Many business leaders that I work alongside have long referred to Patagonia as an aspirational example… a family-owned company that is run on its values, and known for this in a way that connects with consumers; its actual authenticity makes it enormously...
Three Ways You’re Burning Out Your Marketing Managers
Our team interviewed marketing managers of family businesses in a wide range of industries. We learned that many of them were feeling burned out from entirely avoidable situations. By offering clarity, focus, and professional development, leaders of family...
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