Brand Thinking
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Three Ways You’re Burning Out Your Marketing Managers
Our team interviewed marketing managers of family businesses in a wide range of industries. We learned that many of them were feeling burned out from entirely avoidable situations. By offering clarity, focus, and professional development, leaders of family...
Power of Relationships in Family Business
Family businesses often excel at relationships, a super power which allows them to challenge the goliaths in their industries. While this may leave them vulnerable to the intrusion of lifechanging moments, it also is a powerful way to motivate employees and...
Tips for when you need to pivot strategy
Is your marketing plan underperforming? Here are three tips on how to make a mid-year pivot. It’s halfway through the year, and hopefully, you and your team are taking some time to step back, review goals for the year, and your progress to date. With so much...
Business Target Market: How Confident Are You?
Leaders of family businesses need confidence to answer critical questions surrounding their brand and company positioning. Lack of confidence often means that important decisions are not being made, and the brand will immediately begin to falter. In most cases,...
The Power of Vision: Jessica Little of Sweet Grass Dairy
Jessica and Jeremy Little are second-generation owners of Sweet Grass Dairy, an artisan cheese-making company located in Southwest Georgia. The milk for their cheese is sourced from her family’s fifth-generation dairy farm, which raises barn-free cows grazing on...
Serving Up Love: Dora Herrera of Yuca’s Restaurants
Dora Herrera is the president of Yuca’s Restaurants, which her mom, Socorro Herrera (affectionately known to longtime customers as “Mama”), opened the stand in 1976 with her husband, Jaime, to share a taste of her home-style Yucatán cooking. The restaurant has...
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