Brand Thinking
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Fall Forward Masterclass Series: Brand Strategy Lessons Lived
Get unstuck this stick season with Six-Point’s Fall Forward Virtual Masterclasses … a series of free, high-impact webinars with case study examples on how to beat the competition, how to leverage AI for efficient brand growth, and more.
Summer school on the farm
Family businesses, or any business with a long legacy, can feel stuck. Being clear about what you won’t change can give ideas about where you can find opportunities for innovation. Thinking creatively about the competition and listening deeply to customers can also be sources of ideas to remain relevant and viable as the business and market evolve.
A surprising way to discover whether you have a “high potential” company
Teams that are openly critical of the brand, positioning, and marketing strategy of their business are much more likely to be high performing and ready for a major leap in growth. Teams that are protective of the status quo may have a difficult time embracing the change necessary for growth, and perform at a slower pace, or even put growth initiatives at risk.
International Exchange of Entrepreneurs Fosters Women-led Business Growth
US Brand strategy agency and Salvadorean sustainable fashion CEOs align to bolster business East Longmeadow, MA – Brand strategy agency Six-Point was honored to host Sofía Aparicio, CEO & Founder of April from El Salvador, as part of the U.S. State...
Could tension actually help your brand? Here’s 10 to lean into
Brand leaders often spend their days solving problems and diffusing tension, but sometimes there are tensions that are productive and necessary for the health of a family brand. Tensions between past and future, or change and stasis, or opportunity and focus can be important points of stability, and should be embraced, not feared.
Your Family Business Brand – Article in Family Business Magazine
As featured in Family Business Magazine. Your family business story is your greatest asset. Family enterprises often don’t go far enough in making their family story a major part of their brand. They don’t realize that their family story and family-owned status are...
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