Brand Thinking



Trailblazers Wanted

Half of all businesses fail within the first five years. In order to have a business that endures for decades, you have to inspire people with what you build, and create something with the potential to grow and evolve. This requires the ability and courage to define success in new ways, and to blaze new trails to achieve it.

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Can Love Be a Brand Strategy?

“Love” can be an uncomfortable word in business, but humans crave connection, respect, and a sense of purpose, and many family businesses excel at providing these. Businesses have the opportunity to put their acts of love and respect for their customers and employees at the center of their messaging, and create exponential value for their customers, and themselves.

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The Connections We Make

Studies show that relationships are the most important factor in determining an individual’s happiness, and contribute to both health and longevity. Could this be true in business too? Family enterprises that prioritize relationships and connection have a unique competitive advantage.

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Cleaning the Mirror with Coltrane

John Coltrane was an incredibly hardworking jazz musician, driven by the creative process to continue to become a better saxophonist and leader, and to capture more emotion and truth in his music. His drive for challenge and excellence is a reminder that there is...

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