Brand Thinking

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Is it time for a big kid bed?

Generational businesses can make major long-term changes to their brand by starting small. A clearer brand strategy or brand architecture can provide a new sense of team identity and can have ripple effects that raise the level of performance across the organization.

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Here’s Why Family Businesses Need Branding

Many family businesses mistakenly confuse branding with marketing and think it's not needed. However, once Meghan explains it's about reputation, they quickly understand its value. This often requires older leaders to adopt a new mindset that focuses on new opportunities and becoming more entrepreneurial.

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