Brand Thinking
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Tips for when you need to pivot strategy
Is your marketing plan underperforming? Here are three tips on how to make a mid-year pivot. It’s halfway through the year, and hopefully, you and your team are taking some time to step back, review goals for the year, and your progress to date. With so much...
How Confident Are You?
I was having some severe writer’s block this week until I had an unexpectedly lovely chat with Steven Wolgemuth, author of The Crucial 12, an award-winning marketing book that unpacks what leaders need to successfully direct effective marketing efforts. Steve and I...
The Power of Vision: Jessica Little of Sweet Grass Dairy
Jessica and Jeremy Little are second-generation owners of Sweet Grass Dairy, an artisan cheese-making company located in Southwest Georgia. The milk for their cheese is sourced from her family’s fifth-generation dairy farm, which raises barn-free cows grazing on...
Serving Up Love: Dora Herrera of Yuca’s Restaurants
Dora Herrera is the president of Yuca’s Restaurants, which her mom, Socorro Herrera (affectionately known to longtime customers as “Mama”), opened the stand in 1976 with her husband, Jaime, to share a taste of her home-style Yucatán cooking. The restaurant has...
Reviving the Road Trip: Stephanie Stuckey of Stuckey’s
Stephanie Stuckey is on a mission to revive her family’s brand. Started by her grandfather, W.S. “Sylvester” Stuckey, Sr. founded Stuckey’s as a roadside pecan stand along Highway 23 in Eastman, GA. Stuckey’s eventually became a roadside empire with its peak in the...
Recipe for Success: An Interview with Shobha Patel of Gharana Foods
Shobha Patel is the founder of Gharana Foods, a manufacturer of authentic ethnic snacks that focuses on premium, clean label snacks with no artificial colors, flavors, or preservatives. She started Gharana Foods with just one snack – chakri – making it in her...
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