Brand Thinking

​​Get unstuck this stick season with Six-Point’s Fall Forward Virtual Masterclasses … a series of free, high-impact webinars with case study examples on how to beat the competition, how to leverage AI for efficient brand growth, and more.

Family businesses, or any business with a long legacy, can feel stuck. Being clear about what you won’t change can give ideas about where you can find opportunities for innovation. Thinking creatively about the competition and listening deeply to customers can also be sources of ideas to remain relevant and viable as the business and market evolve.

Teams that are openly critical of the brand, positioning, and marketing strategy of their business are much more likely to be high performing and ready for a major leap in growth. Teams that are protective of the status quo may have a difficult time embracing the change necessary for growth, and perform at a slower pace, or even put growth initiatives at risk.

US Brand strategy agency and Salvadorean sustainable fashion CEOs align to bolster business   East Longmeadow, MA – Brand strategy agency Six-Point was honored to host Sofía Aparicio, CEO & Founder of April from El Salvador, as part of the U.S. State...

Brand leaders often spend their days solving problems and diffusing tension, but sometimes there are tensions that are productive and necessary for the health of a family brand. Tensions between past and future, or change and stasis, or opportunity and focus can be important points of stability, and should be embraced, not feared.

As featured in Family Business Magazine. Your family business story is your greatest asset. Family enterprises often don’t go far enough in making their family story a major part of their brand. They don’t realize that their family story and family-owned status are...