Brand Thinking



Summer school on the farm

Family businesses, or any business with a long legacy, can feel stuck. Being clear about what you won’t change can give ideas about where you can find opportunities for innovation. Thinking creatively about the competition and listening deeply to customers can also be sources of ideas to remain relevant and viable as the business and market evolve.

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Could tension actually help your brand? Here’s 10 to lean into

Brand leaders often spend their days solving problems and diffusing tension, but sometimes there are tensions that are productive and necessary for the health of a family brand. Tensions between past and future, or change and stasis, or opportunity and focus can be important points of stability, and should be embraced, not feared.

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