Brand Thinking
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Recipe for Success: An Interview with Shobha Patel of Gharana Foods
Shobha Patel is the founder of Gharana Foods, a manufacturer of authentic ethnic snacks that focuses on premium, clean label snacks with no artificial colors, flavors, or preservatives. She started Gharana Foods with just one snack – chakri – making it in her...
Living Her Passion: Interview with Diane Sauvage
Diane Sauvage is the director of INTERVAL, an export sales company headquartered in France that represents twelve French dairies, exporting their cheese and dairy products all over the world. Originally from Paris, Diane worked at Interval for thirteen years before...
Deep Roots: Sunnyland Farms Interview
Staci Willson and her husband Alex are the 4th generation owners of Sunnyland Farms, a unique pecan farm, processor, manufacturer, and catalog retail business. Located in what has long been known as the “Pecan Capital of the World” Albany, Georgia, Staci and Alex are continuing to honor their family’s legacy, and build a bright future.
Brand strategy is the missing link between execution and result
During the past month, I have heard the same situation over and over. It goes something like this: “We keep trying different things, and some of them seem to work okay, but we just aren’t consistent, and there is definitely no strategy. It feels like we are just...
How to build strategic brand and marketing skills in your company
Growing family businesses often get stuck at a common tipping point: do I hire marketing talent internally or outsource it to an expert agency? If I hire internally, am I hiring for strategy or for execution? The answer is a third way: engage an experienced mentor to develop your internal marketing team.
The worker shortage: how to attract great people
The Great Resignation and current worker shortage may seem like a roadblock to getting great talent, but if your company has a strong culture and values, you may actually have a great opportunity. By clarifying your focus, aligning your values with what your...
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