Brand Thinking
Categories ▼
Business Target Market: How Confident Are You?
Leaders of family businesses need confidence to answer critical questions surrounding their brand and company positioning. Lack of confidence often means that important decisions are not being made, and the brand will immediately begin to falter. In most cases,...
The Power of Vision: Jessica Little of Sweet Grass Dairy
Jessica and Jeremy Little are second-generation owners of Sweet Grass Dairy, an artisan cheese-making company located in Southwest Georgia. The milk for their cheese is sourced from her family’s fifth-generation dairy farm, which raises barn-free cows grazing on...
Serving Up Love: Dora Herrera of Yuca’s Restaurants
Dora Herrera is the president of Yuca’s Restaurants, which her mom, Socorro Herrera (affectionately known to longtime customers as “Mama”), opened the stand in 1976 with her husband, Jaime, to share a taste of her home-style Yucatán cooking. The restaurant has...
Reviving the Road Trip: Stephanie Stuckey of Stuckey’s
Stephanie Stuckey is on a mission to revive her family’s brand. Started by her grandfather, W.S. “Sylvester” Stuckey, Sr. founded Stuckey’s as a roadside pecan stand along Highway 23 in Eastman, GA. Stuckey’s eventually became a roadside empire with its peak in the...
Recipe for Success: An Interview with Shobha Patel of Gharana Foods
Shobha Patel is the founder of Gharana Foods, a manufacturer of authentic ethnic snacks that focuses on premium, clean label snacks with no artificial colors, flavors, or preservatives. She started Gharana Foods with just one snack – chakri – making it in her...
Living Her Passion: Interview with Diane Sauvage
Diane Sauvage is the director of INTERVAL, an export sales company headquartered in France that represents twelve French dairies, exporting their cheese and dairy products all over the world. Originally from Paris, Diane worked at Interval for thirteen years before...
413.216.6441 / PO Box 330, East Longmeadow, MA 01028