One of the biggest mistakes that companies make when they are trying to form their culture is to not truly honor the existing essence of the culture already. Robert Glazer, bestselling author of Elevate, talked to Meghan Lynch, CEO of Six-Point Creative and Ruth Lund, President of the Legacy Center, about how team culture can’t be forced. “Core values for an organization cannot be aspirational. They need to be who your best people are. You can't say this is who we want to be as people. It just doesn't work,” explained Glazer.
We often learn more from failures than we do from successes. Meghan Lynch, CEO of Six-Point and Ruth Lund, President of the Legacy Center, ask Robert Glazer, bestselling author of Elevate, to talk about his biggest leadership lessons as he has grown and developed his own skills.
“Brand” and “culture” have become buzzwords in the business community, but their meanings remain nebulous to the entrepreneurs who need to understand them best. For growing companies emerging beyond the start-up phase for the first time (and beginning to invest more heavily in brand and culture), the nuance between the two can be particularly challenging. Brand and culture intersect, and can have a compounding effect on your company… but shouldn’t be treated as interchangeable. How can we easily differentiate between the two? Robert Glazer, CEO of Acceleration Partners and best-selling author, explains the crux of each in a conversation with Meghan Lynch, CEO of Six-Point Creative, and Ruth Lund, President of The Legacy Center.
Meghan Lynch, CEO of Six-Point Creative, has some leadership lessons from her experience in ultrarunning that can apply to the discipline of brand strategy. Companies that are looking to grow and scale can learn from these tips for building an enduring brand.
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