fbpx

Brand Thinking

Categories 

 

Core Values: The Importance of Rewarding Key Behaviors with Robert Glazer

One of the biggest mistakes that companies make when they are trying to form their culture is to not truly honor the existing essence of the culture already. Robert Glazer, bestselling author of Elevate, talked to Meghan Lynch, CEO of Six-Point Creative and Ruth Lund, President of the Legacy Center, about how team culture can’t be forced. “Core values for an organization cannot be aspirational. They need to be who your best people are. You can't say this is who we want to be as people. It just doesn't work,” explained Glazer.

Read More

Making Business Decisions: Trust Your Spidey Sense

We often learn more from failures than we do from successes. Meghan Lynch, CEO of Six-Point and Ruth Lund, President of the Legacy Center, ask Robert Glazer, bestselling author of Elevate, to talk about his biggest leadership lessons as he has grown and developed his own skills.

Read More

Cultural Leadership: Paint Your Cultural Reality

While there are some fundamentals of running a company with a good team culture (treating people well, paying them well), there is no one recipe for a culture in terms of the values that drive it. Meghan Lynch, CEO of Six-Point, and Ruth Lund, President of the Legacy Center, ask Robert Glazer, bestselling author of Elevate, discuss some valuable leadership lessons about what enables teams to survive and thrive under pressure.

Read More

Team Behaviors in Turbulent Times

Many companies have employees who are “on the edge” in terms of their performance and cultural fit. When you apply pressure to the organization, these people “either fling to the outside or stick to the middle.”

Read More

Beyond the Buzz: Understanding Culture and Brand with Robert Glazer

“Brand” and “culture” have become buzzwords in the business community, but their meanings remain nebulous to the entrepreneurs who need to understand them best. For growing companies emerging beyond the start-up phase for the first time (and beginning to invest more heavily in brand and culture), the nuance between the two can be particularly challenging. Brand and culture intersect, and can have a compounding effect on your company… but shouldn’t be treated as interchangeable. How can we easily differentiate between the two? Robert Glazer, CEO of Acceleration Partners and best-selling author, explains the crux of each in a conversation with Meghan Lynch, CEO of Six-Point Creative, and Ruth Lund, President of The Legacy Center.

Read More

Hate the Marketing Plan, Not the Strategy

Meghan Lynch, CEO of Six-Point Creative, has some leadership lessons from her experience in ultrarunning that can apply to the discipline of brand strategy. Companies that are looking to grow and scale can learn from these tips for building an enduring brand.

Read More

413.216.6441    /    PO Box 330, East Longmeadow, MA 01028