Workshop Details $6,800 includes up to 8 participants from your team.

This workshop is designed specifically for family-owned and second-stage businesses who have never articulated a brand strategy before, and are ready to unlock additional growth. Your team will learn how they can influence the conversation your target customers and potential employees are having about your company in ways that will save you money, help recruit top talent, drive revenue, and build long-term value in your business.

The Takeaways

• Identify brand weaknesses and growth potential with our signature Solve for Y assessment
• Select the positioning strategy that aligns with your company’s opportunities for growth
• Develop a road map to connect your brand with your target customers

Answer the questions that are holding you back from growth.

What got you here won’t get you there. At a certain company growth stage, you cannot have effective marketing without clarity and consistency in your positioning. But brand strategy doesn’t have to be mysterious or complex, even if your team has never tackled it before. Stop the endless recurring discussions, and get clarity on how your brand can connect with your target customers in ways that truly matter.

Spend smarter.

Most businesses waste resources on marketing materials with little impact, while neglecting the opportunities that truly drive sales and loyalty. We’ll train your team on how to use our tools to identify your priorities and cut out waste.

Make sales easier.

Don’t get stuck on the lead generation treadmill. Learn how to use the right mix of sales activation and brand awareness to increase revenue and decrease price sensitivity… so sales get both easier and more profitable over time. What could be better?