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Generational businesses can make major long-term changes to their brand by starting small. A clearer brand strategy or brand architecture can provide a new sense of team identity and can have ripple effects that raise the level of performance across the organization.
East Longmeadow, MA – Brand-strategy agency Six-Point is kicking off 2024 with a new offering: Workshops reimbursable by Rhode Island and Massachusetts workforce grants. This grants-focused initiative expands Six-Point’s regional reach by offering branding...
Many family businesses mistakenly confuse branding with marketing and think it's not needed. However, once Meghan explains it's about reputation, they quickly understand its value. This often requires older leaders to adopt a new mindset that focuses on new opportunities and becoming more entrepreneurial.
Fall Forward Masterclass: Listen Up! How to Use Voice of the Customer Research to Grow Your Business
Are you really listening to your customers? Join us for an eye-opening masterclass in which Six-Point unveils the secrets behind successful voice of customer research to supercharge your business growth.
Family businesses should think of strategy as a labyrinth, not a maze. There is no one right path, and what feels like a dead end is often actually bringing you closer to your goal if you have the ability to learn from the experience.
Get unstuck this stick season with Six-Point’s Fall Forward Virtual Masterclasses … a series of free, high-impact webinars with case study examples on how to beat the competition, how to leverage AI for efficient brand growth, and more.
Family businesses, or any business with a long legacy, can feel stuck. Being clear about what you won’t change can give ideas about where you can find opportunities for innovation. Thinking creatively about the competition and listening deeply to customers can also be sources of ideas to remain relevant and viable as the business and market evolve.
Teams that are openly critical of the brand, positioning, and marketing strategy of their business are much more likely to be high performing and ready for a major leap in growth. Teams that are protective of the status quo may have a difficult time embracing the change necessary for growth, and perform at a slower pace, or even put growth initiatives at risk.
US Brand strategy agency and Salvadorean sustainable fashion CEOs align to bolster business East Longmeadow, MA – Brand strategy agency Six-Point was honored to host Sofía Aparicio, CEO & Founder of April from El Salvador, as part of the U.S. State...