free book

How to Staff a Marketing Department

One of the most common questions growing brands face is when to invest in hiring in-house marketing expertise vs. when to outsource it. Of course, like most things in growing a business, there isn’t a one-size-fits-all answer, but that doesn’t mean that there is no answer.

This book provides a simple framework that can be applied to growing brands of any size, lifestage, or industry. The basic premise is: Don’t hire to save money. Hire to build value.

You will learn:

  • The role of a marketing generalist
  • Why and when you hire specific skillsets 
  • How to use hiring to build value in your brand and your company
  • Why you would outsource 
  • When you need a CMO

This book is especially important for brands starting to outgrow the “marketing generalist” position that is most often the first hire, and starting to move toward hiring marketing expertise for the first time.

Complete the form below to receive a free copy of this book for you and your team. 

  • This field is for validation purposes and should be left unchanged.

413.216.6441    /    PO Box 330, East Longmeadow, MA 01028