Self-Assessment Quiz

Answer these nine questions to assess your brand strategy and you’ll receive a quick video outlining your specific opportunities and areas for developing brand clarity and growth

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1. We have a strong, clear focus on our biggest opportunity for positioning and marketing.(Required)
2. We have the right data that we need to inform our positioning and marketing strategy.(Required)
3. The “why” behind our positioning and marketing activities and expenditures is clear.(Required)
4. We have an agile marketing plan and budget that corresponds to current objectives, and is implemented by the team.(Required)
5. All internal and external team members who contribute to our brand and marketing materials clearly understand and effectively communicate the value we create for our customers.(Required)
6. We have a strong team of experts internally and externally driving clear results for our brand and exceeding marketing goals.(Required)
7. Marketing-related projects are regularly completed on time or ahead of schedule, with clearly communicated milestones and deadlines.(Required)
8. Leading indicator key metrics for our brand and marketing are tracked weekly and quarterly, and they are clearly connected to our business goals.(Required)
9. The internal and external members of the marketing team work very well both together and independently, with little or no confusion on roles, tasks, and desired outcomes.(Required)
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