by Meghan Lynch | Dec 2, 2020 | Article, Brand Strategy
Highly detailed 12-month marketing plans are a thing of the past. You need a more agile way to plan your marketing activity that still allows you to think ahead, but also is built to be responsive to changes in your business and the market. Enter the marketing road...
by Meghan Lynch | Oct 23, 2020 | Article, Grow and Scale
Effective brand strategy is critical to companies in the second-stage business life cycle. The outcomes that brand strategy needs to accomplish depends on where in the life cycle your company is. Share on Share on Does generic talk of “growth” make you...
by Meghan Lynch | Oct 22, 2020 | Article, Brand Strategy
Your brand’s most highly personal, long-lasting interactions with customers are most consequential. These brand touchpoints can be what customers remember and cherish about your company (leading to brand loyalty and revenue growth), or they can be the reason why this...
