by Meghan Lynch | Oct 23, 2020 | Team Culture, Video
There is no way to create a brand to connect with customers if you don’t let other people collaborate on the vision. Doing so takes courage and vulnerability, but as Ken Meyers, founder of the Smartfood brand, and Meghan Lynch, CEO of Six-Point Creative, discussed, it...
by Meghan Lynch | Oct 21, 2020 | Article, Brand Positioning
Small consumer brands have more opportunity than ever to challenge category leaders for market share. Leading brands have more resources, but they’re often still slower to innovate or adapt to change in consumer behavior. Researchers like Bain & Company and David...
