by Meghan Lynch | Dec 18, 2020 | Article, Leadership Lessons
How does a brand transcend a founder while still keeping their value, perspective, and influence? This is a uniquely “second stage” dilemma. Whether you are talking about the next generation of a family business, a new company that emerges after a merger,...
by Meghan Lynch | Dec 2, 2020 | Article, Brand Strategy
Highly detailed 12-month marketing plans are a thing of the past. You need a more agile way to plan your marketing activity that still allows you to think ahead, but also is built to be responsive to changes in your business and the market. Enter the marketing road...
by Meghan Lynch | Oct 28, 2020 | Article, Brand Strategy
As companies grow and scale, there are points in the business lifecycle when clearly articulating a brand strategy is critical to success. Brand strategy provides clarity and consistency to customers and employees. When companies prepare for a merger, a new market...
by Meghan Lynch | Oct 22, 2020 | Article, Business Lifecycle
Pivoting your company or making significant changes to your brand strategy or your offerings? In this article, Six-Point Creative outlines its communication strategy tips for leaders preparing to execute a change initiative. Share on Share on I was meeting with a...
