by Meghan Lynch | Oct 23, 2020 | Article, Grow and Scale
Effective brand strategy is critical to companies in the second-stage business life cycle. The outcomes that brand strategy needs to accomplish depends on where in the life cycle your company is. Share on Share on Does generic talk of “growth” make you...
by Meghan Lynch | Oct 21, 2020 | Article, Brand Strategy
During downturns in the economy or other major impacts on their industry or market segment, companies have the tendency to operate from a mindset of scarcity. Rather than pivoting, you may simply need to leverage your company’s existing brand strengths in new ways....
