by Meghan Lynch | Oct 21, 2020 | Article, Brand Positioning
Disruptive brands make substantial adjustments when they’re needed, but they do so carefully through strategic moves that minimize risk. Never bring a product to market without testing it in a familiar market, or without the confidence that product quality and...
by Meghan Lynch | Oct 21, 2020 | Article, Brand Positioning
Small consumer brands have more opportunity than ever to challenge category leaders for market share. Leading brands have more resources, but they’re often still slower to innovate or adapt to change in consumer behavior. Researchers like Bain & Company and David...
