by Meghan Lynch | Dec 2, 2020 | Article, Brand Strategy
Highly detailed 12-month marketing plans are a thing of the past. You need a more agile way to plan your marketing activity that still allows you to think ahead, but also is built to be responsive to changes in your business and the market. Enter the marketing road...
by Meghan Lynch | Oct 23, 2020 | Article, Brand Strategy
Meghan Lynch, CEO of Six-Point Creative, has some leadership lessons from her experience in ultrarunning that can apply to the discipline of brand strategy. Now companies that are looking to grow and scale can learn from these tips for building an enduring brand....
by Meghan Lynch | Oct 22, 2020 | Article, Brand Strategy
Many companies tend to think “bigger is better” when it comes to influencers and their followings, but with micro influencers (with less than 100,000 followers), the quality of their focus can pay big dividends. Micro influencers have 60% higher engagement and are...
