by Meghan Lynch | Feb 23, 2021 | Article, Business Lifecycle
The definition of “second stage” in business is a company that has 10-99 employees or $1M to $50M in revenue. But the real hallmarks of second stage are the almost universal growing pains that these companies experience as they scale. We have identified the most...
by Meghan Lynch | Dec 18, 2020 | Article, Leadership Lessons
How does a brand transcend a founder while still keeping their value, perspective, and influence? This is a uniquely “second stage” dilemma. Whether you are talking about the next generation of a family business, a new company that emerges after a merger,...
by Meghan Lynch | Oct 28, 2020 | Article, Brand Strategy
As companies grow and scale, there are points in the business lifecycle when clearly articulating a brand strategy is critical to success. Brand strategy provides clarity and consistency to customers and employees. When companies prepare for a merger, a new market...
by Meghan Lynch | Oct 21, 2020 | Article, Leadership Lessons
One of the ways businesses can navigate change or overcome challenges in their market is exploring collaborations with like-minded brand partners. During the COVID-19 pandemic, Six-Point Creative has challenged its own stance on collaborations with peers, and in some...
