by Meghan Lynch | Feb 23, 2021 | Article, Brand Strategy
Purposeful second-stage companies are more likely to grow and scale in 2021 and beyond following industry disruption caused by the global COVID-19 pandemic. Research suggests that consumer expectations are changing, and consumers now expect brands to be meaningful...
by Meghan Lynch | Dec 18, 2020 | Article, Leadership Lessons
How does a brand transcend a founder while still keeping their value, perspective, and influence? This is a uniquely “second stage” dilemma. Whether you are talking about the next generation of a family business, a new company that emerges after a merger,...
