by Meghan Lynch | Oct 21, 2020 | Article, Business Lifecycle
The most disruptive insurgent brands win through insights in qualitative research. They are determined to understand their primary target customer better than the competition. They see the unseen. For your brand to have a truly differentiated value proposition, you...
by Meghan Lynch | Oct 21, 2020 | Article, Brand Strategy
During downturns in the economy or other major impacts on their industry or market segment, companies have the tendency to operate from a mindset of scarcity. Rather than pivoting, you may simply need to leverage your company’s existing brand strengths in new ways....
