Connect With Customers, Brand and Culture

There is no way to create a brand to connect with customers if you don’t let other people collaborate on the vision. Doing so takes courage and vulnerability, but as Ken Meyers, founder of the Smartfood brand, and Meghan Lynch, CEO of Six-Point Creative, discussed, it...

Company Focus: Brand and Culture

When brands engage employees and customers in co-creation, how do you still maintain your company focus and keep your integrity and vision intact? Meghan Lynch, CEO of Six-Point Creative, and Ken Meyers, president of Panorama Foods, discuss the benefits and pitfalls...

Company Mission Statement: Action, Not Ideas

When companies are trying to set the tone for both team culture and their brand positioning, there is often a lot of time spent wordsmithing their company mission statement. Ruth Lund, President of the LEGAY Center, and Ken Meyers, President of Panorama Foods, discuss...