Bay Path University

Acceptance Video

  • Art Direction
  • Copywriting
  • Video

Bay Path University was looking to improve the retention rate of their accepted students, and came to us for a video that would follow up on their acceptance letter and get students excited about their first year at Bay Path. When concepting this project, we got in the mindset of an incoming student … almost literally, with a point-of-view video that would be shot from a helmet-mounted GoPro cam.

The viewer is the student getting the good news in the mail, packing for dorm life, and navigating the new experiences that she’ll enjoy over the next few years—including the triumphant toss of her graduation cap.